Ads battle for title of their own

Published Feb 06 2012 by Wilkes-Barre Times Leader

Ads battle for title of their own

NEW YORK — Forget the battle between the Giants and the Pats. The real Super Bowl showdown is between advertisers.

The Super Bowl is advertising’s biggest stage and companies spent an average of $3.5 million for 30-second commercials for the right to duke it out during...

READ FULL ARTICLE

Share this

What others report on the same story

The Best (And Worst) Super Bowl Ads [ Published Feb 06 2012 by WebProNews ]

Tuned In: Super Bowl commercials disappointing ... [ Published Feb 06 2012 by Pittsburgh Post-Gazette ]

Super Bowl Ads: Is GM Punting On Third Down?

Subscribe to Marketing DailyTagsautomotive, super bowlThere’s one guaranteed plus about General Motors’ decision this May to forego Super Bowl advertising next February: It’s going to generate lot of commentary –- probably even more over the long haul ... [ Published 2 hours ago by Media Post ]

Entities: General Motors Company, Super Bowl, Pat Morrissey, Chris Smith

First Reported 17 hours ago - Updated 9 hours ago - 2 Documents

Pricey ad spots force GM to bow out of Super Bowl

Yesterday: 508 newsLast month: 11896 news ... [ Published 9 hours ago by Sohbetna ]

Entities: Super Bowl

First Reported 23 hours ago - Updated 11 hours ago - 5 Documents

Taylor's Super Bowl ring sold for $230,000

New York Giants NFL legend Lawrence Taylor's championship ring from Super Bowl XXV has been sold for over $230,000, but a plan for current Giant Osi Umenyiora to purchase the ring and return it to him was foiled.Umenyiora, from Britain, vowed to buy the ... [ Published 11 hours ago by BigPond Sport ]

Entities: Super Bowl, Osi Umenyiora, Super Bowl XXV, Twitter

First Reported May 20 2012 - Updated 17 hours ago - 3 Documents

Osi Umenyiora

LT's Super Bowl ring sells, not to Umenyiora

Osi Umenyiora didn't get 500,00 Twitter additional followers and now Lawrence Taylor apparently won't get his Super Bowl XXV ring back.The ring was sold in an online auction Sunday for $230,401 to an unidentified buyer through SPC auctions. Umenyiora, ... [ Published 17 hours ago by USA Today ]

Entities: Osi Umenyiora, Lawrence Taylor, Super Bowl

First Reported May 19 2012 - Updated May 19 2012 - 3 Documents

National Football League

GM to miss out on high-priced Super Bowl advertising

American auto giant General Motors Co. (GM) has confirmed that it would not advertise its products in the next Super Bowl.Confirming its decision to forego advertising in the February 3 broadcast of Super Bowl XLVII, GM held sharp price increase demanded ... [ Published May 19 2012 by Stockwatch.in ]

Entities: General Motors Company, Super Bowl, National Football League, Social Network, Facebook Inc

First Reported May 19 2012 - Updated May 19 2012 - 3 Documents

New York Stock Exchange

General Motors Won't Advertise During 2013 Super Bowl

The General Motors Co. (NYSE: GM), the largest U.S. automaker, said Friday it will not advertise during the broadcast of the 2013 Super Bowl as it shifts its advertising strategy, according to the Wall Street Journal.The General Motors Co. (NYSE: GM), ... [ Published May 19 2012 by International Business Times India ]

Entities: General Motors Company, Super Bowl, New York Stock Exchange, Anheuser-Busch InBev NV, PepsiCo Inc

First Reported May 19 2012 - Updated May 19 2012 - 7 Documents

General Motors Company

GM bows out of Super Bowl ads

DETROIT -- For General Motors, the price isn't right when it comes to an ad during next year's Super Bowl.The Detroit automaker said Friday that it won't be advertising on the Feb. 3 spectacle because of a steep price hike demanded by CBS, the network ... [ Published May 19 2012 by Star Press ]

Entities: General Motors Company, Super Bowl, Detroit (Michigan, United States), Chevrolet Silverado

Blogs

sort by: Date \| Relevance
Osi Umenyiora Falls Just Shy Of Goal To Get Law... [ Published 15 hours ago by Deadspin ] Lawrence Taylor's son went ahead and auctioned off his father's 1991 Super Bowl ring last night and when all the numbers were tallied, it went for a cool $230,401.20 . Further details of the transaction, including who made the winning bid, were ...
Lawrence Taylor’s Super Bowl Ring Sold For $230... [ Published 17 hours ago by The Big Lead ] Osi Umenyiora was not the buyer. ...
Lawrence Taylor’s Son Sells Dad Super Bowl Ring... [ Published 19 hours ago by Robert Littal Presents BlackSportsOnline ] LT’s son should at least give him half of the money. Someone gives you a sentimental gift and you turn around and sell it? That is pretty foul in my book. It is even worse that LT’s son didn’t even tell him he was selling the ring. Maybe ...
Umenyiora's Twitter campaign for LT's Super Bow... [ Published 21 hours ago by The Blue Screen - NY Daily News Blogs ] Osi Umenyiora currently has less than 60,000 followers on Twitter. And Lawrence Taylor's Super Bowl XXV ring now has a new owner. Taylor's ring was sold by online auctioneer SPC Auctions for $230,041 late Saturday night. The winning bidder was not revealed, ...
Mailbag: Can Denver make Super Bowl? [ Published May 20 2012 by ESPN.com - AFC West Blog ] Weekend mail call:MD Ellis from Marysville, Calif., wants to know if the Oakland Raiders could trade a receiver such as Louis Murphy because of fifth-round pick Juron Criner.Bill Williamson: Perhaps late in the preseason, something could happen since ...

Audio/Video

sort by: Date \| Relevance
Game 4 Celebrity Sightings [ Published 15 hours ago by What's New ]
Celebrity Sightings in LA [ Published May 18 2012 by What's New ]
Celebrities at MSG for Rangers-Devils Game 2 5/... [ Published May 17 2012 by NHL - YouTube ]
Giant rings for Super Bowl champs - New York Post [ Published May 17 2012 by NY Post - YouTube ]
Celebs at the Garden [ Published May 13 2012 by What's New ]

Press Releases

sort by: Date \| Relevance
Kathie Lee Gifford & Hoda Kotb and Britney Spea... [ Published Mar 19 2012 by PR Newswire: Sports ]
Bowling Bracketology: Stars Battle in Tournamen... [ Published Mar 12 2012 by PR Newswire: Sports ]
USA National Masters Track & Field Championship... [ Published Mar 09 2012 by PR Newswire: Sports ]
Harry Carson Named Celebrity Spokesperson for M... [ Published Jan 30 2012 by PR Newswire: Sports ]
Pepsi's Return to the Super Bowl is Fit for a King [ Published Jan 30 2012 by PR Newswire: Sports ]