Publication: Brand Republic

First Reported May 21 2012 - Updated May 21 2012 - 1 Documents

Champions League final peaks at 10.6 million on ITV1

ITV1's coverage of Chelsea's victory in a penalty shootout against Bayern Munich in the Champions League final peaked at 10.6 million viewers on Saturday night. According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, ... [ Published May 21 2012 by Brand Republic ]

Entities: UEFA Champions League, ITV Plc, shoot-out, Independent Television Service, Pepsi Max

First Reported May 18 2012 - Updated May 18 2012 - 1 Documents

Football madness taps into TV and social media in Latin America

Latin America is a continent largely possessed by football, with the exception of countries like Dominican Republic, Nicaragua, Panama and, to a lesser degree, Venezuela, where baseball has been dominant since the US introduced it at the beginning of ... [ Published May 18 2012 by Brand Republic ]

Entities: Social Media, Brazil, Stratosphere

First Reported May 18 2012 - Updated May 18 2012 - 1 Documents

Facebook Inc

Samsung launches social media hub for Olympics activity

Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by serving them personalised content, based on their profile interests. ... [ Published May 18 2012 by Brand Republic ]

Entities: Samsung Group, Social Media, Facebook Inc

First Reported May 18 2012 - Updated May 18 2012 - 1 Documents

Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics

Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look forward to a "very big, visual, huge quarter" during the Olympics. ... [ Published May 18 2012 by Brand Republic ]

Entities: Mike Baker

First Reported May 16 2012 - Updated May 16 2012 - 1 Documents

Samsung Electronics Co Ltd

VIDEO: Samsung marketer outlines Hope Relay goals

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand's Olympic 'Hope Relay' initiative at London's City Hall. Samsung will donate 1 to charities which help underprivileged children, such as Kids Company and International ... [ Published May 16 2012 by Brand Republic ]

Entities: Samsung Electronics Co Ltd, Victoria Pendleton, Jamie Oliver

First Reported May 15 2012 - Updated May 16 2012 - 1 Documents

BT enlists Tom Jones to perform free Olympics gig

for the first in a series of free events to mark the London 2012 Olympic and Paralympic Games. in partnership with The Mayor of Londons office, The Royal Parks and Tower Hamlets council.The events will take place in Hyde Park, Victoria Park and Trafalgar ... [ Published May 15 2012 by Brand Republic ]

Entities: Tom Jones, London Olympics 2012, London, Victoria Park AB, London Paralympics 2012

First Reported May 15 2012 - Updated May 15 2012 - 1 Documents

Extreme Sports

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading extreme sports lifestyle brands. The firm is looking for a consumer agency that can handle an all-encompassing brief across its 12 brands, ranging from fashion ... [ Published May 15 2012 by Brand Republic ]

Entities: Extreme Sports

First Reported May 14 2012 - Updated May 14 2012 - 1 Documents

Manchester United?s credit card of ?Champions? ruined by the new champions!

Maybank, Malaysia’s largest bank, have created a partnership with Manchester United and recently launched a ?Champions Card??.. Oh how they must be wishing that they had waited until the end of the season….and this means the 95th minute of the last game ... [ Published May 14 2012 by Brand Republic ]

Entities: Malayan Banking Bhd, Singapore, Vincent Kompany, David Silva

First Reported May 14 2012 - Updated May 14 2012 - 1 Documents

Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.To continue enjoying this article, please sign in below. You can register ... [ Published May 14 2012 by Brand Republic ]

Entities: NIKE Inc, Ajaz Ahmed, AKQA

First Reported May 11 2012 - Updated May 12 2012 - 1 Documents

Liverpool FC's director of comms Ian Cotton steps down

Liverpool FC's director of comms is set to leave the club after 16 years, by mutual consent. Ian Cotton will leave on 13 May, which comes after media scrutiny of his role in issues such as the Luis Suarez racial abuse story. The clubs comms team was criticised ... [ Published May 11 2012 by Brand Republic ]

Entities: Cotton, Liverpool (United Kingdom), Stan Collymore, Ian Ayre, Fenway Sports Group

First Reported May 11 2012 - Updated May 11 2012 - 1 Documents

Pepsi launches 'crowd surfing' football game for Xbox Live

Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its recent 'crowd surfing' football ad, which is the first of its kind for the gaming and entertainment service. The mini-game forms part of Pepsi Max's Max It! ... [ Published May 11 2012 by Brand Republic ]

Entities: Pepsi, Xbox LIVE, Surfing, Pepsi Max

First Reported May 09 2012 - Updated May 09 2012 - 1 Documents

Non-sponsor brands ramp up pre-Olympics sports marketing

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period. ... [ Published May 09 2012 by Brand Republic ]

Entities: London Olympics 2012, London

Quotes

...Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new Xbox LIVE mini-game has enabled Pepsi Max to leverage its high-impact TV advertising collateral in a highly interactive gaming environment."

Pepsi launches 'crowd surfing' football game for Xbox Live [Brand Republic - May 11 2012]

The Argentine government, led by President Cristina Kirchner, has been accused of using the ad to push a political message. It includes the line, "To compete on English soil, we train on Argentine soil"

Controversy surrounds Argentine Olympic ad [Brand Republic - May 04 2012]

The Premier League said that, "both the live and "near-live" packages will be available for exploitation on a technology neutral basis" , opening up exploitation across mobile and tablet devices

Premier League tenders for new broadcast rights [Brand Republic - May 04 2012]

More Content

sort by: Date \| Relevance
Champions League final peaks at 10.6 million on... [ Published May 21 2012 by Brand Republic ]
Football madness taps into TV and social media ... [ Published May 18 2012 by Brand Republic ]
Media360: Outdoor's Mike Baker predicts 'visual... [ Published May 18 2012 by Brand Republic ]
Samsung launches social media hub for Olympics ... [ Published May 18 2012 by Brand Republic ]
VIDEO: Samsung marketer outlines Hope Relay goals [ Published May 16 2012 by Brand Republic ]
BT enlists Tom Jones to perform free Olympics gig [ Published May 15 2012 by Brand Republic ]
Sports lifestyle brand Extreme Group seeks agen... [ Published May 15 2012 by Brand Republic ]
Manchester United?s credit card of ?Champions? ... [ Published May 14 2012 by Brand Republic ]
Nike marketing boss attacks 'institutionally an... [ Published May 14 2012 by Brand Republic ]
Liverpool FC's director of comms Ian Cotton ste... [ Published May 11 2012 by Brand Republic ]
Pepsi launches 'crowd surfing' football game fo... [ Published May 11 2012 by Brand Republic ]
Non-sponsor brands ramp up pre-Olympics sports ... [ Published May 09 2012 by Brand Republic ]
Boris Johnson aide Guto Harri poised to quit af... [ Published May 04 2012 by Brand Republic ]
Controversy surrounds Argentine Olympic ad [ Published May 04 2012 by Brand Republic ]
Premier League tenders for new broadcast rights [ Published May 04 2012 by Brand Republic ]
Samsung tipped to unveil London 2012 Olympic phone [ Published May 03 2012 by Brand Republic ]
Olympic organisers must prepare for huge demand... [ Published May 03 2012 by Brand Republic ]
Editor's Comment: Olympic sponsors are media li... [ Published May 03 2012 by Brand Republic ]
Sun heavily criticised for mocking Roy Hodgson’... [ Published May 02 2012 by Brand Republic ]
Welsh rugby stars soften up with Dove Men+Care ... [ Published May 02 2012 by Brand Republic ]
Manchester City kicks off kid-friendly strategy [ Published May 02 2012 by Brand Republic ]
Coke partners with TalkSport for Euro 2012 [ Published May 02 2012 by Brand Republic ]
Ocado director warns Olympics will 'bugger up' ... [ Published May 01 2012 by Brand Republic ]
Sports organisations must prepare for post-Olym... [ Published Apr 30 2012 by Brand Republic ]
Olympic marketing push for football tickets [ Published Apr 30 2012 by Brand Republic ]
Sport magazine plans international expansion [ Published Apr 30 2012 by Brand Republic ]
CREATIVE STRATEGY: Olympics? On the whole, I'd ... [ Published Apr 25 2012 by Brand Republic ]
Ex-FHM editor Needham leads football betting ma... [ Published Apr 25 2012 by Brand Republic ]
Dame Kelly Holmes switches on London digital ra... [ Published Apr 24 2012 by Brand Republic ]
Wimbledon to offer enchanced streaming of live ... [ Published Apr 24 2012 by Brand Republic ]