The sponsorship conundrum

Published Dec 11 2011 by SBS Blogs

To stay alive in cycling, it takes more than just good business sense. It also requires compromise, luck, and for a few fortunate teams, a well-heeled philanthropist, writes Anthony Tan.When you see possibly less return and a lot of risk,...

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First Reported May 11 2012 - Updated May 11 2012 - 2 Documents

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GERRY Ryan leaps out of the Orica-GreenEDGE team car after stage five of the Giro d'Italia. The adrenalin is still rushing after following the team his money got off the ground, even if sprinter Matt Goss was beaten for the win by British world champion ... [ Published May 11 2012 by Melbourne Age ]

Entities: Gerry Ryan, Matt Goss, Robbie McEwen, Giro d'Italia, Tour de France

First Reported May 08 2012 - Updated May 08 2012 - 1 Documents

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GreenEDGE seals new sponsorship deal

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First Reported Apr 28 2012 - Updated Apr 28 2012 - 1 Documents

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First Reported Apr 27 2012 - Updated Apr 27 2012 - 2 Documents

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GreenEDGE's success snares naming sponsor

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First Reported Apr 26 2012 - Updated Apr 26 2012 - 3 Documents

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First Reported Apr 26 2012 - Updated Apr 26 2012 - 1 Documents

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The pack of riders pedal during the 209km 19th stage of the Giro dâItalia cycling race from Bergamo to Macugnaga 2011. Photo Reuters Matt Goss flies the flag for Green Edge-Australia at Down Under Classic in Adalaide in January. Photo Kathryn WattThe ... [ Published Apr 26 2012 by Australian Financial Review ]

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